Influencer Campaign ROI Calculator
See whether an influencer campaign paid for itself: ROI on gross profit, ROAS, cost per order, cost per 1,000 views and break-even orders. Free, no sign-up.
ROI (on gross profit)
27%
(Gross profit − total cost) ÷ total cost. Below 0% means the campaign did not pay for itself in direct sales.
Break-even orders
111
Orders needed for gross profit to cover ₹73,000 of cost. You got 140.
ROAS
2.30×
Revenue ÷ total cost. Ignores product cost, so it flatters low-margin products.
Cost per order (CPA)
₹521
Total cost ÷ attributed orders.
Full breakdown
- Total cost
- ₹73,000
- Revenue
- ₹1,68,000
- Gross profit
- ₹92,400
- Cost per 1,000 views
- ₹292
- Cost per click
- ₹23
- Click → order rate
- 4.4%
This measures direct, attributed sales only. Awareness, content you can reuse in ads, and purchases nobody tracked are real value that this number does not include.
How to use the calculator
- Costs: enter what you paid creators, the cost of products and shipping you sent them, and everything else the campaign needed (boosting, agency fees, staff time).
- Views and clicks: total views on the campaign posts (from creator Insights screenshots) and clicks on your tracked links (from your analytics).
- Orders: orders you can attribute to the campaign through codes, links or a checkout survey.
- Average order value and gross margin: from your store. Gross margin is the share of each sale left after the cost of making and delivering the product.
The formulas
ROI = (orders × average order value × gross margin − total cost) ÷ total cost × 100
- ROAS = revenue ÷ total cost
- Cost per order (CPA) = total cost ÷ attributed orders
- Cost per 1,000 views (CPM) = total cost ÷ views × 1,000. Useful for comparing creators with each other and with paid ads.
- Cost per click = total cost ÷ link clicks
- Break-even orders = total cost ÷ (average order value × gross margin), rounded up
These follow the method in our guide to measuring influencer marketing ROI, which also covers setting goals before a campaign and reporting results honestly.
Worked example
Suppose a skincare brand pays three creators ₹60,000 in total, sends ₹8,000 of product including shipping, and spends ₹5,000 boosting one of the Reels. Total cost: ₹73,000. The posts get 2,50,000 views and 3,200 link clicks, and the brand tracks 140 orders at an average of ₹1,200 with a 55% gross margin.
- Revenue: 140 × ₹1,200 = ₹1,68,000, so ROAS is about 2.3×.
- Gross profit: ₹1,68,000 × 55% = ₹92,400.
- ROI: (₹92,400 − ₹73,000) ÷ ₹73,000 ≈ 27%.
- Break-even: each order leaves ₹660, so 111 orders were needed to cover the cost. The campaign got 140.
These are the calculator's default numbers, so you can follow along above. They are illustrative, not typical results.
Getting better numbers next time
- Compare creators, not just campaigns. Run the calculator per creator. Cost per order often differs several-fold between creators in the same campaign.
- Look at where the funnel leaks. Low cost per view but few clicks points at the content or call to action; plenty of clicks but few orders points at the landing page, price or offer.
- Give it time. Some buyers return days later. Keep codes active for a few weeks and recount before drawing conclusions.
- Start small. Test a few creators, keep the ones with the best cost per order, and scale them. Our guide to planning a first influencer budget walks through staged spending.
Frequently asked questions
Why does ROI use gross profit instead of revenue?
Because revenue is not what you keep. If a ₹1,000 order costs you ₹450 to make and deliver, only ₹550 is available to pay back the campaign. Calculating ROI on revenue makes low-margin products look far more profitable than they are.
What is the difference between ROI and ROAS?
ROAS (return on ad spend) is revenue divided by cost; a ROAS of 3× means every ₹1 spent brought ₹3 of sales. ROI subtracts product costs first and expresses the profit as a percentage of spend. ROAS is quick to compare; ROI tells you whether you actually made money.
What should I count as cost?
Everything the campaign needed: creator fees, products sent to creators and their shipping, any money spent boosting creator posts as ads, agency or freelancer fees, and a fair estimate of your own team’s time. Leaving costs out is the most common way campaign ROI gets overstated.
How do I count attributed orders?
Combine methods: a unique discount code per creator, a UTM-tagged link per creator, and a "How did you hear about us?" question at checkout. Each catches sales the others miss. Use the same counting rule every campaign so results are comparable.
My ROI is negative. Was the campaign a failure?
Not necessarily. This calculator only counts tracked, direct sales. If the goal was awareness, a product launch or content you will reuse in ads, judge it on those goals. A negative direct ROI is a signal to look at cost per order and click-to-order rate to see where the funnel leaked.
Does Kollabary take a commission on creator fees?
No. Kollabary is a marketplace where brands and creators find each other and agree terms directly. It does not hold or process the campaign fee and takes no commission on it.